In late November we will be holding an intensive two-day workshop on social media. Whether you are just starting out or looking to improve your social media efforts we are confident you will walk away with more ideas and info than you will be able to fully use. Within that information though – we know you will find what you need to make the most of your efforts.
These sessions are general in nature in that they are not focused on one industry or size of organization. The sessions are suitable for those just starting or even exploring the opportunities for social media, to these with established efforts looking to improve upon their results to date.
Content is delivered in a manner that employees or business owners, managers or artists should find the information useful and more importantly actionable.
Included follow-up sessions are there to allow attendees to gather additional information on areas of specific interest e.g. a corporate manger needing more info on analytics than was addressed in the sessions.
Case studies used in the sessions come from musicians, international companies you will know by name and small businesses from various regions you will be unfamiliar with. Creative examples from non-profits and government are included as well.
In short, if you have goals that you think social media can help you achieve, this session can help you do so. [Though we are glad to develop custom sessions for your company/industry. just get in touch].
DAY ONE: WHY – WHAT – WHO
Day one focuses on goals, strategy and “finding the others”.
b) Why should I use social media? Is it right for me? – You learn: stats, case studies, potential uses
c) What are my goals? How can social media help me achieve them? – You learn: Goal planning how to, examples, metrics/measuring, ROI, tying social media to business/organizational goals
d) Social media audits – You learn: How to do an internal and external overview on measuring and comparing your industry effort’s against your own. Existing social media users learn how to monitor ongoing efforts.
e) Strategy, taking business goals and identifying opportunities in social media – You learn: via examples and cases studies, what goes into developing a digital/social media strategy and examples of social media being used to achieve specific goals [increase sales, awareness, branding, customer service etc.]
f) Content creation and curation – You learn: tips for creating tweets, blog posts, videos; how to find sources for new ideas and manage it all
g) Who are we trying to reach? Who do we need? Who is going to do all this? – You learn: social media is about being social; hiring/management/policy tips for social media staff; convincing staff (frontline or higher-ups) on benefits of social media; how to identify your users and find out what forms of social media they are engaged in.
The top 10 most frequently asked questions about social media will be answered during Day One.
Ideally you walk away after Day One able to:
- develop your own strategy – we cover this during the day and provide you with worksheets
- audit your practices against the best in your industry and across industries
- measure your progress/ROI and adapt accordingly
DAY TWO: HOW – WHEN – WHERE
This day is focused on actual social networks, related services and tools you will use to implement your strategy. It is not geared towards showing you how to set up profiles on sites discussed – though info and links are included in our materials explaining how to do so. These sessions are geared towards quick overviews and exploring better ways to use each service once signed up.
For each site/service we will cover:
- General overview
- Best Practices/Case studies/Ideas
- What NOT to do
- Time Management tricks
- User Demographics
Services addressed will include:
a) Google services
b) Your website/Blog
h) Niche services
Day Two is geared towards the idea that now you have your strategy, this is how you go about implementing it with best practices/tools.
The hope is that if you are just starting in social media you will be able to determine your goals, how to use social media to move them forward and where to reach the people you need. If you are already engaged in social media we are willing to offer some type of guarantee that what you learn in our sessions will improve what you are already doing.
Due to the amount of info being covered you will also get:
- a workbook summarizing ideas, with worksheets, case studies and resources;
- two free 1h calls or meetings for follow up questions, seeking additional resources etc.;
- an email containing a list + PDF of all online resources mentioned for easy visiting of such sites and;
- access to a private feed of targeted social media info for attendees.
Wednesday Nov. 23rd and Thursday Nov. 24th
For either two day session the prices is $1200+ HST.
A single day is $750 + HST.
Cost includes additional materials noted above, lunches as well as snacks/drinks.
The Hub Halifax – 1673 Barrington St – Second Floor.
PRESENTER: ROB MACARTHUR
Rob started his first business 7 years ago. Shortly thereafter he started his first blog – also called a quiet revolution – and quickly learned the benefits of sharing ideas on issues he was passionate about. The blog initially was used to promote local music while also exploring the disruption the music industry was facing thanks to P2P networks and file sharing.
That blog connected him to people and opportunities at Wired.com exploring citizen jourlism, brought him industry contacts from the U.S. and U.K. to his inbox and played a significant role in launching future ventures – AQR being the latest.
After blogs, his next favourite social media tool quickly became Twitter. After an initial failed period of using it, with some clear purposes for the service in mind – it quickly became his go to network.
Having worked with bands for the past 6+ years developing social media strategies, in addition to his own ventures and consulting with others on the side, he decided his internet addiction could be put to good use when exploring options for his next venture.
Thus, welcome to a quiet revolution.
If you have any questions or would like to confirm a space in advance, please contact Rob @ 402-1828 or via email at firstname.lastname@example.org
We also do private sessions whereby we focus specifically on the needs and issues your organization is facing. This could include training on specific social networks or blogging or sessions on topics of managing staff and policy development. We provide a full list of topics we can address and use that as a starting point to develop your session. Again, please contact Rob @ 402-1828 or via email at email@example.com to discuss such sessions.