No matter how many books I read on business, social media or music – they never deliver the lessons that actually doing something has. Nor can one say they are an expert simply because they have read everything on a given subject – though I imagine for some fields that IS how you become an expert. One can not be a musician though if they do not make music.
This is why we also run our own projects – to learn by doing. This is why we are eager to take on projects unlike those we have done in the past – that too is a great way to learn. As Plato said: Necessity, who is the mother of invention*.
“Without deviation progress is not possible.“ - Frank Zappa
While there are set standards for business and social media practices – blindly embracing them is not suggested. We`re willing to look at what the norms are, look at the what is needed and decide if the norms offer the best approach or if it is time for some of that invention.
By not focusing on any one industry we are able to cross-pollinate ideas from one industry to the next as well – helping innovations spread.
“Find the others.” - Tim Leary
One of the greatest inventions of our time is the ability to find the people – where ever they are – that share a belief in your cause or a need for your product or service. No matter what it is you are attempting to accomplish, the people you need to do so are out there. Thanks to social media networks, mobiles and technology not yet widespread the ability to find and connect with these people will only become easier.
So with a purpose, we can get to work finding the people to make it happen – innovating along the way where required. That is our philosophy on how to operate.
That is a quiet revolution.
* We already like you if you picked up on that segue