“Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?”

What Steve Jobs said to Pepsi executive John Sculley to lure him to Apple. Sculley mentions it in the documentary Bloomberg Game Changers: Steve Jobs.


And he did it.

He changed the way movies are made, the way music is sold, the way stories are told, the very way we interact with the world around us. He helped us work, and gave us new ways to play. He was a myth made man
. – Gizmodo

I have yet to own an Apple product. But I will. Soon.

I am a fan all the same of Steve Jobs. Particularly his willingness in business to kill his darlings. He is a man who learned to control and be the cause of the social disruptions in his industry (and others). He did not rest on what he had done but focused on what he was going to do next.


Jobs constantly strove to be the force of disruptive change that would make the Steve Jobs of six months ago irrelevant.Fast Company


Owner of Apple products or not; for anyone reading this, Steve Jobs has in some manner impacted your life.


It takes courage to make a product so simple that a child can use it.Fast Company


Steve Jobs, 56, died peacefully today surrounded by his family.



“If you want to learn how to build a house, build a house. Don’t ask anybody, just build a house.” - Christopher Walken

No matter how many books I read on business, social media or music – they never deliver the lessons that actually doing something has. Nor can one say they are an expert simply because they have read everything on a given subject – though I imagine for some fields that IS how you become an expert.  One can not be a musician though if they do not make music.

This is why we also run our own projects – to learn by doing. This is why we are eager to take on projects unlike those we have done in the past – that too is a great way to learn. As Plato said: Necessity, who is the mother of invention*.

Without deviation progress is not possible. - Frank Zappa

While there are set standards for business and social media practices – blindly embracing them is not suggested. We`re willing to look at what the norms are, look at the what is needed and decide if the norms offer the best approach or if it is time for some of that invention.

By not focusing on any one industry we are able to cross-pollinate ideas from one industry to the next as well – helping innovations spread.

“Find the others.” – Tim Leary

One of the greatest inventions of our time is the ability to find the people – where ever they are – that share a belief in your cause or a need for your product or service. No matter what it is you are attempting to accomplish, the people you need to do so are out there. Thanks to social media networks, mobiles and technology not yet widespread the ability to find and connect with these people will only become easier.

So with a purpose, we can get to work finding the people to make it happen – innovating along the way where required. That is our philosophy on how to operate.

That is a quiet revolution.

* We already like you if you picked up on that segue